Director, Public Policy, Brand USA
Aaron Wodin-Schwartz is Director, Public Policy for Brand USA - the nation’s public-private partnership dedicated to increasing international visitation to the United States through marketing and promotional efforts. In this role, Aaron is responsible for working with federal partners and key industry groups to ensure productive implementation of the Travel Promotion Act, communicate U.S. entry policy, and develop collaborative opportunities to promote inbound travel to the United States. During his tenure with Brand USA, Aaron has successfully established a variety of programs with Federal partners that highlight unique aspects of the United States such as our culinary experiences and Federal lands and waters and promote the ‘‘Discover America’’ campaign through U.S. embassies and diplomaticpersonnel around the world. For these accomplishments and more, Aaron was inducted into the Destination Marketing Association International “30 Under 30” Class of 2014.
Aaron joined Brand USA in November 2011, bringing significant public policy and government experience to the Brand USA team. From 2009 to 2011, as a Presidential Management Fellow at the Department of Commerce, Aaron served as policy advisor to the Deputy Assistant Secretary for Services Industries where, among other things, he worked on implementation of the Travel Promotion Act. While at the Department of Commerce, Aaron helped lead key departmental initiatives including improvement of services trade statistics, development of strategies to double services industries exports, and the International Trade Administration’s response to the Deepwater Horizon oil spill.
Aaron has gained strong Latin American experience during the course of his career, including a rotation at the State Department where he worked on the Brazil desk, covering U.S.-Brazil efforts on environment, science, technology, and health; economic cooperation, social inclusion; and consular affairs. Prior to his government service, he was the program assistant for the Latin American and Hemispheric Studies Program at The George Washington University’s Elliott School of International Affairs. He speaks fluent Spanish and is conversant in French and Portuguese.
Aaron plays in several recreational soccer leagues and follows Boston sports. He enjoys outdoor recreation such as mountain biking and skiing. He holds an M.A. in Latin American and Hemispheric Studies from The George Washington University and a B.A. in political science from the University of Massachusetts.